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I am smiling from ear to ear! The Minister's newsletter mentions me as the slogan winner :) You should join to receive this awesome newsletter full of wonderful info! Send to newsletter@haititourisme.gouv.ht A word from Minister Stephanie Villedrouin Dear Friends of Haiti,I am delighted to see you again for the second edition of the Newsletter of the Tourism Ministry, dedicated to the events happening in Haiti, the Ministry of Tourism news and all kind of information related to the tourism sector in Haiti . At the end of the contest launched in March 2012, the Ministry of Tourism has selected a new logo and new slogan that will be used in a communication campaign to put back the country on the regional and global tourism map. As announced, the Ministry has made his choice among the top 50 logos and slogans first 50 who received the most votes on the contest site www.haititourisme.gouv.ht/concours2012 The final choice for the logo is the logo "choublak" from Xavier Delatour. The logo - the word "Haiti" decorated with a hibiscus flower and a sun - evokes the charm of nature and the profound beauty of the country and landscape. As explained Xavier, "this design of the choublak is the evocation of our national flower, which is a beautiful flower and is also known for its medicinal properties. Each of us has seen the hummingbirds feeding them. The hibiscus adorn many houses, streets across the country and is a true symbol of our landscape ". The slogan that was chosen is "Experience It!" , from Diana Pierre-Louis. This slogan sums up the powerful and intense experience lived by the visitors who discover Haiti for the first time. When the communication campaign will be directed to Francophone, Creole, and Hispanics communities, that slogan will be translated into French by "Vivez l'experience" in Creole "Se la pou'w la !" and in Spanish by "Vive la experiencia ". The official launch of the new logo and new slogan will take place in Haiti on 1 June, at the Karibe Convention Center, attended by the President of the Republic of Haiti. Feel free to send us your feedback, comments or suggestions newsletter@haititourisme.gouv.ht Thank you and happy reading, - Stephanie Villedrouin, Minister of Tourism of Haiti
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A few months ago, I kept saying, "I know there's something there with my passion for Haiti and the website," I just don't know what it is! Well, a couple of months ago, I stumbled upon the Minister of Tourism's contest rules about rebranding Haiti. I immediately perked up because putting branding and Haiti in the same sentence for me is extremely exciting...it's what I've been trying to do already! I started brainstorming, came up with a plan, redesigned my logo and applied. Throughout the contest, friends, family, followers, fans, and lovers of my ideas voted for The Real Haiti. I ended up with 500 votes at the very end of the contest, which the top 50 were considered for selection! Thank you AGAIN to everyone who supported this contest!
Last weekend, I saw the logo winner posted on the Minister of Tourisms Facebook page. I screamed out loud because actually, I LOVE the logo that won!!!!! I truly am so happy with which one they chose. Once I opened the note on Facebook to read more, I saw ... Le slogan qui a été retenu est "Experience it !" de Diana Pierre-Louis. Ce slogan résume parfaitement l'expérience forte et intense souvent vécue par les visiteurs qui découvrent Haïti pour la première fois. C’est une belle invitation à découvrir par soi-même la multitude des richesses du pays et les sensations intenses qu’elles procurent. C’est une version raccourcie de la proposition originale de Diana qui était – “"Experience it yourself!". Diana est passionnée par Haïti, son art, sa culture, ses plages. Elle aime partager son expérience d’Haïti avec les autres et cette image positive qu’elle véhicule incite d’autres personnes à en faire l’expérience. Lors des campagnes de communication s'adressant aux communautés francophones, créolophones, et hispanophones, ce slogan sera traduit en francais par “L’expérience !” , en créole par “Se la pou'w la” et en espagnol par "La experiencia" (See translation) I screamed again! I couldn't believe it. Right after that, I got an alert that @TourismHaiti started following me on Twitter. It all happened so quickly. Was it really me?! I couldn't believe it. After I called Endy and then my mom, it still hadn't hit me yet. It hit me when I saw people using the hashtag #ExperienceHaiti. My heart would not stop smiling. It was really true, really happening. About a week later, the Minister of Tourism's office called me to congratulate me and invite me to a special ceremony in Haiti for the official launch of the logo and slogan. I would not miss this for the world!!!!!!!! #ExperienceHaiti, here I come! |
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