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MEDIA CONTACT: Diana Pierre-Louis
TheRealHaiti@gmail.com 561-504-6632 www.TheRealHaiti.com South Florida Lover of Haiti says, “Experience it yourself” (Boca Raton, FL – March 28, 2012) When Diana Pierre-Louis was getting ready to leave for her dream vacation to Haiti, someone asked her, “Why on earth would you vacation there?” Her answer was, “Because Haiti is beautiful.” One day, she hopes Haiti’s image will be viewed the way she sees it - a beautiful destination full of rich culture and wonderful people - not a poverty-stricken country that is known for the devastating 2010 earthquake. That’s why she has started a movement to change the way people view Haiti at www.TheRealHaiti.com. The people of Haiti, Haitian diaspora and lovers of the country are passionate about trying to convey this message that there’s more to Haiti than what we often hear. We hear that “Haiti is the poorest nation in the western hemisphere,” as if it is the country’s slogan. We hear about the earthquake, cholera, poverty, voodoo and corruption. We never hear about the many historical destinations, incredible beaches, successful businesses, or the culture. Absolutely, there are struggles in Haiti, just like any other nation. If you Google “Haiti,” today, you will find the majority of stories related to the earthquake or stories portray Haiti in a negative light. While The Real Haiti does not ignore it, or try to erase the fact that there are challenges, the blog focuses on positive personal testimonials, showcase experiences and places or memories of Haiti through videos, photos, poems and more. Soon after Stéphanie Balmir Villedrouin, the Minister of Tourism in Haiti was appointed by President Michele Martelly, she announced a contest to rebrand Haiti to increase tourism. Pierre-Louis saw the opportunity and created her marketing plan to show what she’s already done and her future plans to highlight Haiti. Since The Real Haiti was already established online, being able to showcase it in front of Villedrouin was the perfect chance. Anyone who submits a logo, slogan and explanation about their rebrand, will be posted website where people can vote from April 1 – 8. Villedrouin will select a winner from the top 15, who will get the chance to meet her in Haiti. For Pierre-Louis, the contest is more than a logo and slogan. The movement has soared and it is becoming recognizable among the Haitian community. She believes that if people are educated about Haiti via personal stories, the positive image will bring people to experience it for themselves. The collective effort is about building a reputation and trust, where hopefully soon tourism will flourish in Haiti. To vote for this movement in the tourism contest (April 1 – 8), visit www.TheRealHaiti.com and click the link to vote. Editors note: Hi-Res version of The Real Haiti logo is available, as well as any pictures found on www.TheRealHaiti.com.
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